Demographic segmentation includes which factor?

Demographic segmentation includes which factor?

• A. Attitudes
• B. Usage rate
• C. Income
• D. Purchasing behavior

Answer: (C)

Demographic segmentation focuses on who people are in measurable, observable terms. These factors describe basic characteristics such as income, age, gender, education, family size, and occupation. Income, in particular, is a classic demographic variable because it signals purchasing power and financial position, which influence what products people can afford and what price points make sense for them. By using income to group markets, marketers can tailor offerings and messages to match each group’s affordability and spending patterns. Attitudes belong to psychographic factors, which look at values, lifestyles, and opinions rather than how much someone earns or their demographic profile. Usage rate and purchasing behavior are behavioral measures, describing how often or in what ways customers buy and use products, not who they are. This is why income is the factor that fits demographic segmentation.

Demographic segmentation focuses on who people are in measurable, observable terms. These factors describe basic characteristics such as income, age, gender, education, family size, and occupation. Income, in particular, is a classic demographic variable because it signals purchasing power and financial position, which influence what products people can afford and what price points make sense for them. By using income to group markets, marketers can tailor offerings and messages to match each group’s affordability and spending patterns.

Attitudes belong to psychographic factors, which look at values, lifestyles, and opinions rather than how much someone earns or their demographic profile. Usage rate and purchasing behavior are behavioral measures, describing how often or in what ways customers buy and use products, not who they are. This is why income is the factor that fits demographic segmentation.