Which marketing activity involves direct, personal interaction between a salesperson and a potential customer to sell a product?

Which marketing activity involves direct, personal interaction between a salesperson and a potential customer to sell a product?

• A. Advertising
• B. PR/Publicity
• C. Personal Selling
• D. Broadcast Media

Answer: (C)

Direct, personal interaction between a salesperson and a potential customer to sell a product is personal selling. This approach involves one-on-one engagement where the salesperson asks questions, assesses needs, tailors the presentation to the individual, handles objections, and works toward closing the sale. It relies on two-way communication, allowing real-time dialogue and relationship building that can adapt to how the customer responds. Advertising, PR/publicity, and broadcast media are all more impersonal or broad in reach: advertising and broadcast media push messages to large audiences without individual interactions, while PR/publicity focuses on shaping a favorable image and generating coverage rather than driving an immediate sale.

Direct, personal interaction between a salesperson and a potential customer to sell a product is personal selling. This approach involves one-on-one engagement where the salesperson asks questions, assesses needs, tailors the presentation to the individual, handles objections, and works toward closing the sale. It relies on two-way communication, allowing real-time dialogue and relationship building that can adapt to how the customer responds.

Advertising, PR/publicity, and broadcast media are all more impersonal or broad in reach: advertising and broadcast media push messages to large audiences without individual interactions, while PR/publicity focuses on shaping a favorable image and generating coverage rather than driving an immediate sale.