Which term describes making goods accessible at a convenient location?

Which term describes making goods accessible at a convenient location?

• A. Possession Utility
• B. Place Utility
• C. Time Utility
• D. Utility

Answer: (B)

Placing products where customers can easily reach them is about location convenience. This is place utility—the value added by making goods available in convenient locations, whether in nearby stores, through retailers, or via online channels. Time utility focuses on availability at the right moment, not where it’s located. Possession utility deals with ease of ownership, and utility is a broad term that doesn’t pinpoint location. So the term that best describes making goods accessible at a convenient location is place utility.

Placing products where customers can easily reach them is about location convenience. This is place utility—the value added by making goods available in convenient locations, whether in nearby stores, through retailers, or via online channels. Time utility focuses on availability at the right moment, not where it’s located. Possession utility deals with ease of ownership, and utility is a broad term that doesn’t pinpoint location. So the term that best describes making goods accessible at a convenient location is place utility.